Cadbury Beverages

Cadbury Beverages➢ Introduction: Cadbury is a British multinational confectionery company. Confectionery means the art of making food items which is rich in sugar and carbohydrates. Cadbury was founded by John Cadbury in England. It is the second largest confectionery brand in the world. Its headquarters in west London. It was founded in 1824 (196 years ago). Now, Cadbury is operating more than 50 countries worldwide with the famous fame of Dairy Milk Chocolate and the Crème Egg (Cadbury Crème Egg is basically a chocolate which is in the shape...

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Marketing Quesions

 Q1-Mr. Thomas is the vice president(sales) of a soft drink company called Paper Boat. In order to bring out best sales results, he has to complete recruitment and selection for the sales force in the company. Discuss analytically as to how Mr. Thomas should go about it considering every important point(s). Ans. According to the case, Mr. Thomas is the vice president of sales department in soft drink company. The soft drink company is known by Paper Boat. In order to increase the revenue, he has to increase the sale of soft drink obviously....

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