INTRODUCTION
The Indian Electric
Vehicle (EV) Market is divided into three categories: passenger cars and
commercial vehicles, as well as two- and three-wheelers. Electric Vehicles
(EVs) are becoming a promising conduit for improving air quality, energy
security, and economic opportunity in India, thanks to the tremendous growth of
the automobile sector.
The Indian government
recognizes the need to investigate sustainable mobility options in order to
reduce reliance on imported energy sources, reduce greenhouse gas emissions,
and offset negative transportation effects such as global warming. Even if the
adoption of electric vehicles has begun, people continue to rely on fossil
fuel-powered automobiles. However, as compared to conventional fossil-fueled
vehicles, EVs face issues in terms of life cycle assessment (LCA), charging,
and driving range.
Electric vehicle
manufacture emits 59 percent more CO2 than conventional vehicle production. On
a tank-to-wheel basis, the ICEV emits 120 g/km of CO2, however this rises to
170–180 g/km when viewed through the lens of the LCA. While EVs emit zero CO2
from tank to wheel, we estimate that the average CO2 is measured across a vehicle's
life cycle rather than over a single vehicle.
The Indian Electric
Vehicle Market was worth USD 5 billion in 2020, and it is predicted to grow to
USD 47 billion by 2026, with a CAGR of more than 44% over the forecast period
(2021-2026). The COVID-19 epidemic has had an influence on the Indian electric
vehicle market, causing supply chain disruptions and the closure of
manufacturing units as a result of ongoing lockdowns and travel restrictions
across the country.
In India, however, the
electric vehicle (EV) sector is still in its infancy. Due to several government
programmes and policies, it is predicted to expand at a considerably quicker
rate during the forecast period.
Problem
Statement-
India
plans to become a major player in the global EV market and has a vision of
going 100% electric in the automobile sector. There is no doubt, that India has
developed itself in this regard by a major extent than what it used to be 5 or
6 years ago. There are numerous benefits of owning an electric vehicle- Zero
fuel cost, contributing to saving the environment, lower cost of maintenance,
these cars should be selling like in huge numbers, right?
Although the sales figures of EV in the Indian market would suggest otherwise.
There are quite a few issues which prove to be hindrances in India’s EV mission
and also might be the reason why EVs are not achieving the desired sales
figures.
Below mentioned are a few challenges and obstacles EVs face-
1. Perception of consumers-
In what ways a consumer looks at a product plays a pivotal role in how that
product is going to sell. If the consumer is not aware or is not having the
knowledge of a product, it can drastically affect the sales. The same thing is
happening with EVs, where consumers for so many years have used ICE cars, they
lack the knowledge and motivation to shift to a completely new form of a
vehicle. Moreover, the lack of infrastructure, increased prices over ICE cars
etc just add to the negative perception of EV vehicles.
2. Charging Infrastructure-
Further adding to the obstacles are the charging situation of EVs in our
country. Majority of the EV manufacturers in India do not have their own
charging network nor there are any major private companies who have come
forward to develop the same. Moreover, the chargers provided by EV
manufacturers are not compatible with the wall sockets that we have in our
homes, hence we can’t charge the vehicle in our homes or offices. Things start
to go even worse when we compare how many Gas stations (petrol/diesel pumps) we
have in comparison to EV charging zones. For example- In Kolkata, in a 10Km
radius there are approximately 10-15 Gas stations and only 2-3 EV charging
points.
3. High Initial Cost- One of
the major factors that consumers look at while making a purchase is the
product’s price. A cheaper option will always be the first choice for majority
of the consumers irrespective of the running costs. Even though the running
costs of EVs are much lower than ICE cars, the initial cost is what keeps
buyers away from Electric vehicles. The reason for the high costs is the
Lithium-ion (Li-ion) batteries which are used in these cars. India has a very
scarce availability of Li-ion batteries and has to import them at a very high
cost mainly from China. Another reason for the high prices is the import taxes
which cause a major jump in CBU (Complete Built Unit) electric vehicles. There
is a 60-100% import duty plus a 10% welfare surcharge which is imposed on imported
EVs in India and as a result the initial prices skyrocket.
4. Battery range of EVs-
Where an ICE vehicle can go from 300-700Kms on a full tank of fuel, most EVs
can do a range of 150-350Kms on a single charge. Combining an already low range
with the current charging infrastructure only makes things worse. This majorly
limits the actual usability of a vehicle, where the consumers would have to
constantly worry about the vehicle running out of battery and them getting
stranded.
5. High Charging times- There
are mainly three types of charging solutions, Level-1, Level-2 and DC Fast
charge. Most charging stations in India support level-1 and level-2 charging
with very few DC fast charging solution available. A level-1 charger supports
up to 120Volts which would take approximately 8-9 hours to charge an electric
vehicle that too for a range of only 100-140Kms. A 240V charger (Level-2) will
do the same 100-140Kms in about 5 hours. Moreover, if an EV supports up to
120Volts of charging it is not guaranteed that the vehicle will charge at
120Volts, it can even clock-out at 50Volts meaning even higher time required to
charge the car.
6. How much environment are
we really saving- One of the biggest selling points of electric vehicles is
them being environmentally friendly. But if we really think about it, EV
batteries requires a lot rarer raw materials than an ICE engine. To produce an
EV battery the raw materials required are lithium, nickel, magnesium, phosphate
etc all of which require mining and are rare earth materials. In comparison an
ICE car’s engine all that is required are aluminium, copper and steel. There is
no doubt that ICE cars using petrol/diesel engines will produce more pollution
than an Electric vehicle, but when we consider all of the mining that is
required to actually produce a single battery for an EV, the whole “We are
contributing to save the environment” statement doesn’t sound that impactful or
Nobel anymore.
Design statement- Design statement or thinking believes that the people who face problems are the ones who hold the key to their problem’s answer. Design statement is human-centered problem-solving tool which emphasize on Empathy, Collaboration, Co-creation and Stakeholder feedback to unlock creativity and innovation, which devises feasible and viable big Idea.
To develop the design
of Electric Vehicle, every company is need to do divergent thinking which means
they have to think out of the box in order to process any electric vehicle. The
purpose of its to generate pool of ideas. So, they are using one thinking
techniques called as SCAMPER.
The full form of scamper is Substitute, Combine, Adapt,
Modify, put to another use, Eliminate and Reverse.
1.
Substitute- Its like a concept, product, process or
services, etc. which we could replace with another thing in order to see the
improvements of result that whether it might be effective or not.
When
we looked at the automotive sector that the carbon produced by internal
combustion engines (ICEs) was endangering the humanity and planet as a species.
This will help us to test that which alternative is better. Even its go for
greenery which means environment friendly when we use the electric vehicle as a
substitute.
As
per our assignment, when we talk about the substitute of problem statements - electric vehicles battery range,
then we having a substitute available. Previously company install Lithium-ion
batteries which can run up to 150-200 km. Now, they make a substitute of
Lithium-Sulfur batteries in EV’s that when car run on the road, battery gets
charge over it. So, they can run more
than expectation around 300-400 km within single charge.
Second
alternative, may be that the body of vehicle is made-up of some solar gadgets
in order to charge battery by using solar energy.
When
we talk about the infrastructure
scarcity of ev’s charging station. They having a substitute like a road
roller gadget which is attach to the charging units of car which work, when human
being is run on the roller their energy is store in car battery. The equipment
is design that if we run one km on roller, it charges 3% of battery which is
efficient to run car up to 3-4 km.
For high charging times- the
substitute that we can use double panel charger which help to charge the
battery fast by providing full volt of electricity.
When
we take the substitute for the perception of consumers, they are many types of
vehicles available in market like gasoline vehicles which consume petrol and diesel,
Compressed Natural Gas (CNG) vehicles, Hydrogen Vehicle, etc. again it depends
upon the knowledge and awareness of consumer.
2.
Combine: The combine technique tends to analyze the possibility of merging two
ideas, stages of the process or product in one single more efficient output. Sometime
in many cases, combining of two innovative ideas can lead to a new technology
or product which leads to market strength.
As
per assignment electric vehicles having many combined things, even some items which
combined in batteries like Zin-ion which help the battery to boost more energy,
auto moisture control equipment for batteries, they can also combine cooling
kits for EV Li-on battery to regulated the temperature. For Hybrid battery they
used more than two electrodes in an electrolyte solution which help to charge
faster.
3.
Adapt: Adapt refers to a brainstorming discussion that aims to
adjust or tweak product or service for a better output. Adaption of new
technology is one of the efficient techniques to solve old/new problems through
enhancing the existing system.
Now
onwards, many EV company is going to adapt the body from plastic bottle which
is present in sea or ocean for long period of time because this material
already faced the effects of different climatic condition like high or low
degree temperature, rainy, etc. so, company is going for it to manufacture the
body frame from this hybrid battery. As, we all know that hybrid battery stores
a lot of energy in it. If in case it leaks happens, it damages a lot. In the
end, they use ocean waste into manufacture the body of highly compactable
battery which even reduce the cost of raw material as some extend anyhow.
4.
Modify: The modify technique refers to changing the process in
a way that unleashes more innovative capabilities or solves problems.
Electric
vehicle is already a modify product from gasoline vehicle. But many engineer is
modify the electric vehicle at many extend like they installed Lithium-Ion
Battery systems which is most popular for portable application of its high
power and energy density. This modification also named as Newman model for
latest batteries.
5.
Put to another use: This technique concerns how to put the
current product or process in another purpose or how to use the existing
product to solve problems.
By
the use of electric vehicle, we can cook our food by the use of induction by
taking power from highly compactable powerful battery, we can use it like an
invertor for home and many more.
6.
Eliminate: As the name implies, this technique aims to identify
the parts of the process that can be eliminated to improve the process product
or service.
Taking
advantage of the fact that electric vehicles need less routine maintenance than
ICE cars, electric vehicles decided that they usual arrange the assembling of
vehicles in a franchise dealer network in order to reducing costs and grab the
market fast. When we talk about Lead- Acid battery they maintenance cost is
very low, as we have to fill it up with distilled water only. And company claim
upto 1.5 lakh km a battery can use in the vehicles for around 10 years. If in
case some fault is come in battery, there will be a panel fault which replace
and charges up to Rs. 5000 (approx.) for one panel. In batteries there are 30
panels.
7.
Reverse: Finally, the reverse or rearrange technique aims to
explore the innovative potential when changing the order of the process in the
production line.
For
electric vehicle company instead of selling the product for all the days in a
month, can they sell only for first ten days in a month.
They
feature unconventional falcon wing rear passenger doors which not only lift up
like a gull-wing door but also fold near the middle which makes it possible
open in tight proximity to walls and other vehicles.
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