How Swachh Sagar Surakhit Sagar Really Help the Future

 Swachh Sagar Surakhit Sagar

Recently, the Ministry of Earth Sciences has started a Coastal Cleanup Campaign to clean 75 beaches across the country in 75 days under the Swachh Sagar, Safe Sagar campaign.

Clean ocean, safe ocean campaign

Introduction: It is the first of its kind and the longest running coastal clean-up campaign in the world, with the largest number of people participating.

The campaign will culminate on the "International Coastal Cleanup Day" (17 September 2022).

The purpose of this day is to raise public awareness about the accumulation of litter on the oceans, beaches and its negative effects.

Globally, "International Coastal Cleanup Day" is observed every year on the third Saturday of September.

Through this campaign, the aim of massive behavior change among people is to raise awareness about how the use of plastic is destroying marine life.

A mobile app “Eco Mitram” has been launched to spread awareness about this campaign and to register the general public for voluntary participation in the beach cleaning activity.

Importance of clean ocean:

The ocean is an important source of nutrition, especially for people in the world's poorest countries.

With large numbers of people dependent on primary food sources such as fish for protein, fisheries and aquaculture directly or indirectly support the livelihoods of approximately 540 million people (8% of the world's population).

Excessive fishing, loss of biodiversity and possible extinction of species have put pressure on these limited resources. This can lead to famine, poverty, and war and conflict.

Sustainable management of the ocean is the only solution to global prosperity and peace.

0bjectives: Running a cleanliness campaign along India’s entire coastline. To reduce marine litter. Minimising the use of plastics. Encouraging segregation of waste at source and waste management.

According to the Prime Minister’s global initiative on the “lifestyle for environment (LiFE) Movement,” which calls for human-centric and collaborative efforts to boost sustainable development, the goal is to target lifestyle and behavioural changes that support environmental sustainability through Swachh Sagar, Surakshit Sagar campaign.