WhatsApp

WhatsApp (Its between you)

    Short Introduction: WhatsApp was founded in February 24, 2009 (11years ago) by Jan Koum and Brian Acton (Former employees of Yahoo). After leaving Yahoo in Sep 2007, they took some time off in South America. So, they apply for Facebook for the sake of job but they were rejected. After this they purchase one iPhone, while watching iPhone App Store a new idea is develop to make a messaging App. Koum named the app WhatsApp to sound like "what's up". Its headquarters located in Mountain View, California, United States. WhatsApp is available in both Android and IOS version. We can even use in Laptop, PC, Linux, operating devices.

 

    Changing consumer attitude towards of the use of WhatsApp

     When WhatsApp launch in apple store first time in 2009, this time a value of sending message from one to another is too much expensive. If a person sends only one alphabet, he has to pay for it. Also, a limit of alphabet we can send only one time. If we exceed it, then we have to pay extra charges for it. At that time WhatsApp 2.0 is release only for iPhone users. 2,50,000 people starting using it. Soon no. of user’s is increased. Many companies starting invests on WhatsApp.

With a passing of time WhatsApp become more popular in china. Then they add more features in WhatsApp like to send a photograph, changing of status, uploading a profile pic, even its available on android phone. By providing this feature, people attitude is getting change. They feel that it is an advance technology, not everyone can use it. They think that those who use WhatsApp is more knowledgeable and smarter. Here Tricomponent Attitude Model is related to this situation. Tricomponent Attitude Model have three components:

a)     Cognitive: The knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources.  In another words, Cognitive means that how people think about the WhatsApp, is it a good app or not. Generally, I find that lot of people do response when WhatsApp launch because it is free available in Apple store and Android Google play store. They can send unlimited messages to the people only by the use of internet. So, they save their extra money on sending message through sim card.

 

b)    Affective: A consumer’s emotions or feelings about a particular product or brand. In another words, affective means that the attachment of consumer about the WhatsApp. For example, a solider want to communicate with his mother, but the only communication mode is voice call or messages. So, WhatsApp come up with new feature of attachment of photograph which help a solider to send his photograph daily to his mother.

 

c)     Conative: The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. When WhatsApp come in the market people go for it because it is easy to use and easy to operate. By giving new update it become more popular and more useable app. People can do video call by just one click and interact with their beloves, relative, son, etc.

WhatsApp

    Changing consumer learning patterns with respect to the WhatsApp: By giving new update WhatsApp is replace all the old traditional methods like Fax, letter, etc. WhatsApp become more usable app for business men because we can send any document, any photograph, any type of file, now we can share our live location with anyone. We can make group, whether official or non-officials. We can send videos to anyone. This app is run in background of mobile, so every single message we get a notification. We just once time have to login. Previously it takes lots of time to fax any document to send from one place to another, by the use of WhatsApp people learned that we have to click the photography of document and send it to another person. This will save time and money also. By adopting WhatsApp people shift from old traditional method fax to WhatsApp.

Previously if a person wants to do a video call, the only one is skype which is not support in mobile device. It is very difficult for the normal people to spend a money on purchasing laptop to do video calls. By getting WhatsApp people shift from skype to WhatsApp. WhatsApp even provide a free call mode, in which we can do call with the international person also only with the use of internet (International Call). They don’t have to spend a single penny for voice recharge. Here people learned the different update pattern of WhatsApp and connected with it.

When Facebook purchased WhatsApp, people will more influence to use it and learn it that how it really works. After passing of time, they promote it brand by showing advertisement.

In this situation when Facebook purchased WhatsApp, the security of WhatsApp is become more because people starting believe that this company will not capture our personal details. In this Multiattribute Attitude Model is link which examine that the composition of consumer attitudes in terms of selected product attributes or beliefs. The attitude of people is the attitude-toward-object model which evaluation of WhatsApp specific beliefs and evaluations.

WhatsApp

    Novel communication strategies: During this pandemic situation when everyone is in home lock, WhatsApp come up with an advertisement where a mother send his painting photograph to his daughter and a girl want to cut his hair, so she does video call her sister to take help. The main motive of this advertisement during lockdown is to influence the people to do something and share video’s, image’s, message to their distance relative’s, friends. So, that people more and more engage in using WhatsApp.

In addition to this change, they are working directly with NGOs and governments, including the World Health Organization and over 20 national health ministries, to help connect people with accurate information. Together these trusted authorities have sent hundreds of millions of messages directly to people requesting information and advice. So, this help a lot to people by using WhatsApp. People ask directly questions to WHO by using WhatsApp. The new service, which is free to use, has been designed to answer questions from the public about Coronavirus, and to give quick, reliable and official information 24 hours a day, worldwide. This will also serve government decision-makers by providing the latest numbers and situation reports. This is the no. +1 (727) 2912606